Specials
Offering powerful stills and video features, coupled with a compact, functional design, X-T30 II is a creative powerhouse for those wanting to create high quality content. Built around the stunning 26.1MP X-Trans sensor and X-Processor 4 imaging engine, X-T30 II is a versatile and powerful model, ideally suited to multimedia creatives. Its compact form makes it easy to carry all day, while an extensive range of features and functions will deliver your creative vision in stunning detail and color.
Step into the world of large format photography with GFX50S II, a GFX System camera that packs a 51.4 MP sensor that’s physically bigger than every full-frame sensor by approx. 1.7x, but so wonderfully compact that it’s still similar in size to many full-frame cameras. At just 900g (1.98lb) and with a weather-resistant construction, it can certainly be taken everywhere, by creators anywhere. With an incredibly accurate autofocus system, in-body image stabilization that provides up to 6.5 stops, stability for complete handheld freedom, and 19 Film Simulation modes – created
Step into the world of large format photography with GFX50S II, a GFX System camera that packs a 51.4 MP sensor that's physically bigger than every full-frame sensor by approx. 1.7x, but so wonderfully compact that it's still similar in size to many full-frame cameras. At just 900g (1.98lb) and with a weather-resistant construction, it can certainly be taken everywhere, by creators anywhere. With an incredibly accurate autofocus system, in-body image stabilization that provides up to 6.5 stops, stability for complete handheld freedom, and 19 Film Simulation modes – created using over 85 years
Sony's new A7R IVA is the first camera to offer a full-frame (35mm) 61-megapixel sensor. The camera also sports 15-stops of dynamic range, 10fps continuous shooting with AF / AE tracking, 5-axis in-body image stabilization and Eye AF that works for both stills and video.
Thanks to an evolutionary leap in image processing power and efficiency, the a7R IIIA combines a 61 high-resolution 42.4 MP back-illuminated Exmor R® CMOS image sensor with impressive shooting speeds at up to 10 fps with full AF/AE tracking, as well as beautiful 4 HDR video quality, wide 15-stop 4 dynamic range and high sensitivity with noise reduction of almost a full stop.
At its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor™ CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the ZV-E10 includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera including "Background Defocus" that can smoothly switch between a blurred (bokeh) and sharp background, as well as the "Product Showcase Setting" mode that allows the camera to automatically shift focus from the subject's face to an object being highlighted.
The Z fc is the first Z-series camera to adopt a heritage design, while simultaneously supporting various advanced features. In addition to the enjoyment of shooting great stills and videos, it is designed with particular attention paid to delivering the pride and joy of ownership. Its compact, lightweight body is highly portable but packs superb operability and rendering capability, making it easy to handle even for first-time mirrorless camera users.