A Faster Standard Zoom for Photographers
Sony FE 28-70mm f/2 GM: Speed and Versatility in One Lens
The Sony FE 28-70mm f/2 GM redefines the standard zoom lens by delivering a faster f/2 maximum aperture across the entire zoom range, offering photographers and filmmakers unparalleled flexibility. This groundbreaking lens covers wide-angle to portrait focal lengths, making it the perfect alternative to carrying a set of primes without sacrificing speed or performance. It's ideal for everything from landscapes and architecture to portraits and weddings.
Why Photographers Will Love It
1. Unmatched Performance with G Master Quality
As part of Sony's premium G Master lineup, the 28-70mm f/2 GM delivers exceptional sharpness, creamy bokeh, and outstanding optical performance.
- Constant f/2 Aperture: A full stop brighter than standard f/2.8 zooms, enabling better low-light shooting and enhanced depth-of-field control for stunning subject-background separation.
- Superior Optical Design: Incorporates XA (extreme aspherical), Super ED, aspherical, and ED elements to ensure edge-to-edge sharpness and minimal distortion, even at wide apertures.
- Nano AR Coating II: Reduces flare and ghosting for vibrant, high-contrast images in any lighting.
- Rounded 11-Blade Diaphragm: Produces beautifully smooth, circular bokeh that enhances portraits and other selective-focus shots.
2. Built for Hybrid Shooters
Whether you're capturing stills or shooting video, the lens offers features designed to handle both effortlessly:
- Fast, Quiet Autofocus: Four XD linear motors provide precise AF performance, ideal for high-speed bursts up to 120 fps or video recording up to 240 fps.
- Reduced Focus Breathing: Minimizes changes in framing while focusing, with support for Sony's Breathing Compensation feature in select cameras.
- Internal Focusing: Keeps the lens length constant during focusing, making it easier to use with gimbals.
- Customizable Aperture and Zoom Control: A manual aperture ring can be de-clicked for silent adjustments, and a zoom smoothness switch allows you to toggle between smooth or tight torque for precision handling.
Compact Yet Powerful Design
Despite its larger aperture and impressive feature set, the 28-70mm f/2 GM remains portable and balanced for handheld shooting.
The All-in-One Lens for Professionals
The Sony FE 28-70mm f/2 GM offers a rare combination of speed, sharpness, and versatility, making it the perfect lens for photographers looking to replace multiple primes with a single zoom. Whether you're shooting portraits, landscapes, or fast-moving subjects, this lens delivers the quality and performance that professionals demand.
For photographers seeking a tool that can keep up with their vision, the 28-70mm f/2 GM is an indispensable addition to your kit.
- Lightweight Build: At just 2 pounds, with much of the weight toward the rear, it's comfortable for extended handheld use.
- Compact Dimensions: Measuring 5.5” long, it's only 28% larger and 24% heavier than the 24-70mm f/2.8 GM II while being twice as bright.
- Weather-Sealed: Dust- and moisture-resistant design includes rubber gaskets and a fluorine-coated front element for durability in harsh conditions.
- Intuitive Controls: Features two customizable focus hold buttons, a focus mode switch, and a locking lens hood with a filter adjustment window for added convenience.