Specials
The Panasonic HCV-970 is a 4k Ultra HD Camcorder with 20x compact optical zoom lens and a second sub camera built into the edge of the LCD monitor that provides 270-degree panning and +/-20-degree tilting for recording two angles simultaneously, HDR movie functionality, 4k Photo Mode, wireless twin camera ability (uses your smartphone camera as a second camera), and Full 1080p slow motion at 120fps. Additional features includes high quality zoom microphone, 4k High-Precision AF system, Multi Manual Dial, Wi-Fi, and Night Mode.
Covering a 35mm equivalent focal length of 24-80mm, this lens features all metallic construction and makes extensive use of high grade optical components including Dual Aspherical, High Refractive and ED lens elements configured in 9 groups to assure the highest level of reproduction. A fast maximum aperture of f2.8 throughout the zoom range, a manual focus clutch as well as Splash-proof, Dust-proof and Freeze-proof construction make it suitable for the most demanding professionals and enthusiasts.
Optimized optical and mechanical design offers outstanding super-telephoto zoom performance for APS-C bodies (105–525 mm equiv.). Impressive G Lens quality is maintained throughout the zoom range right out to the image edges. All of this is packed into a compact, mobile 5x super-telephoto zoom lens with built-in optical image stabilization.
Get the extra speed and brightness of a large F1.8 maximum aperture in a conveniently compact design, plus high performance 55mm full frame format. This Carl Zeiss® Sonnar T* mid-range zoom lens provides the perfect pair for Alpha a7 Series full frame cameras.
High-performance 'normal' 50mm prime lens is the ideal focal length for most photographers. The bright F1.4 maximum aperture delivers excellent low-light performance and control over defocussed backgrounds. A state-of-the-art optical design includes 12 Elements in 9 Groups with Advanced Aspheric and ED glass - reducing spherical aberration and distortion to an absolute minimum for a flat image plane that is consistent with the Planar name.
In addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes. Shallow depth of field at larger apertures and a 9-blade circular aperture design make it easy to create smooth background bokeh for portraits or bridal snapshots.
Packing a serious amount of imaging power into a light, compact frame, the new Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) lens offers photo enthusiasts a compelling choice for wide-angle photography including landscapes, architecture and more.
This large-aperture, prime lens delivers stellar imaging performance and maximum light transmission -- the hallmarks of the acclaimed Star series line -- and is the perfect companion to any K-mount digital SLR camera including the full-frame PENTAX K-1 and new PENTAX K-1 Mark II models.
The compact and lightweight Nikon Z 50 was made for unique individuals seeking a camera that has the speed, portability and style to keep pace and share their creative storytelling and imagination, especially when paired with the new ultra-compact 16-50mm zoom and the slim 50-250mm telephoto zoom lenses.
The workhorse of the new NIKKOR Z lineup. Prized 24–70mm zoom range. Remarkable new levels of sharpness and distortion control, from edge to edge. Constant f/4 maximum aperture that's designed to be shot wide-open. Smooth, quiet focusing powered by a new stepping motor. Outstanding for all manner of photos and videos, from interviews and product demos to interiors and portraits. This lens can do it all.